LightRiver put a strong emphasis on user experience during their recent website refresh—from early wireframes to final feedback—and the benefits are obvious.
- Internal team members were invited to test navigation and validate core site goals, giving valuable insight from real users.
- Their comments confirmed the Pivot web team was on the right track and garnered employee excitement and buy-in throughout the redesign process.
- Pivoteers did competitive UX deep dives, mapping out user journeys across the industry. That early research helped our team better understand the complexity of LightRiver’s services—and ensured our design met real-world expectations.
To guide the testing, LightRiver shared goals and asked users to explore the site from different perspectives, just like we’d recommend for any client:
- Define a few key personas
- Assign them tasks
- Document both wins and friction points.
The bottom line:
A user-first approach, paired with research and web best practices, helped deliver a site that works for LightRiver and its audience.
