SpringNet
Reintroducing a Legacy Brand with a Bold New Look
SpringNet had the reliability. The speed. The local trust.
What they needed was a brand that matched their momentum.
SpringNet came to Pivot looking for a brand refresh, but we quickly realized the opportunity was much bigger. With a refreshed website, a seamless digital rollout strategy, and unified internal buy-in, we helped reintroduce SpringNet as a future-ready business broadband leader in Springfield, Missouri.
Collaboration from every corner
This was a true cross-team effort, with every Pivot service line involved: from design and messaging to digital strategy and video production. That integration made the brand experience seamless from the inside out.
Built on trust, not just timelines
We didn’t just deliver a project—we joined the team. Frequent collaboration, embedded meetings, and an onsite soft launch, where Pivoteers traveled to Springfield to present the new brand to board members and staff, ensured alignment and excitement at every stage.
Results
SpringNet is now equipped with a confident new brand identity and voice, a modern, user-focused website, a successful soft launch with internal teams and leadership, and employee training to roll out the new brand with consistency. Early digital campaign data shows strong lift in engagement and awareness.
“This engagement has been everything I had hoped. Easy. Pivot has been amazing to work with, very collaborative and by far the industry professionals that I would expect.”
– Jeff Bertholdi, SpringNet Broadband
“This engagement has been everything I had hoped. Easy. Pivot has been amazing to work with, very collaborative and by far the industry professionals that I would expect.”
– Jeff Bertholdi, SpringNet Broadband
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