Soon after launching their vibrant, quirky brand, Cablelynx saw a fun opportunity to engage with their community while showing off their new look. The big idea? Sharing their “Laser Lynx” mascot with local pet lovers as part of a sponsorship with KLTV 7, a local news station that created a Pet Project app for people to share photos of their furry friends.

The campaign was recently awarded Best Brand Campaign (providers with more than 50,000 subscribers) by the Mid-America Cable and Telecommunications Association!